With its 700,000 unique visitors per month, Welcome to the Jungle is the leader of the French market when it comes to building employer brands. For more than 4 years now, it has helped candidates to obtain relevant information about companies before they send them their CV. It has almost two thousand companies in its portfolio with 150 new ones accumulating every month. But it doesn’t stop there. Welcome to the Jungle produces a huge volume of media content, from articles, through videos, podcasts, events and printed magazines, to open-source software for developers.

France simply considers Welcome to the Jungle a love brand and it gained our hearts just as quickly as those of the French users. We chatted with Jérémy Clédat about where Welcome to the Jungle is headed now and about the importance of positive social impact on conducting business.

 

Jérémy, can you describe how was Welcome to the Jungle founded?

We founded the company together with my best friend Bertrand four years ago in Paris. At that time, we were dealing with several smaller companies which had trouble finding talent for they were unknown on the market. We were thirty back then and we realized we know only about 15 companies in the area. In such a large city like Paris, it was tough to get to know the foreign companies; we didn’t know who they were or what their corporate culture and employees were like. Suddenly, it occurred to us that we should do something about it. And that’s how Welcome to the Jungle was established.

Why this name? Is it inspired by the Guns N’ Roses song?

Partly, yes. When Bertrand and I were thinking of names we knew we don’t want our name to have anything to do with work. We wanted our name to express the feeling you get when you encounter an unknown company. Bertrand had worked in the music industry before so we got our inspiration from there. The name faithfully reflects what we think about the job market. It’s a jungle. Candidates find it very difficult to navigate in it. And we try to be their guide and help them get the right information about the company. The name also appears as the title of a very bad movie. But don’t waste your time watching it, it’s awful.

How many people are behind Welcome to the Jungle?

We started just the two of us and, in 4 years, we have expanded to 80 people. We’re even opening a new branch in Barcelona. Last year, our team has doubled in its size; that was very intense. We were growing so quickly that we had to move six times in the course of four years. And it was no piece of cake either with the high Parisian rents. Now, we have large offices where we hope to stay a while.

What kind of companies are hosted on your website?

Most of them are from Paris and its surroundings, but we are gradually penetrating major cities across France. There is plenty of technological companies and a lot of startups, but we also work with big corporations. Our website introduces, for example, breweries, fashion companies, banks, consulting agencies, restaurants and many more.

Company profiles are certainly not your only activity, right?

You’re right, we do a lot. We produce around online articles per month. We also keep busy with videos and video series; we are also making podcasts. We try to mainly focus on work and the job market. However, I’m a big fan of print, so we publish a printed magazine every quarter. Its title is “What do you do for a living?” which is a question that every French person hates but at the same time everyone keeps asking. Work is a big issue in France. In Welcome to the Jungle, we talk about how to be better off at work, how to accomplish our work dreams and so on.

 

Proudly and WTTJ have a lot in common, but there are many differences between us. Which is the most fundamental one for you?

The biggest difference is the size of the market and the related size of our teams and company processes. But I do think that even if we are bigger as a whole, we have a lot to learn from each other. For example, the way you are dealing with production – you deal with each client individually and try to make every profile an original. We carry out the entire process much faster, we have organized and automated some of the processes. Also, Proudly puts more focus on larger clients. 70% of our clients have less than 50 people.

You’ve done quite a lot of work with WTTJ. What are you most proud of?

I am thrilled we managed to put together a team of people who know each other well and are enthusiastic about the same thing. At the very beginning of WTTJ, we already quite emphasized the positive impact of what we do; we wanted to do something really useful. This mindset has not since disappeared. That’s what makes me truly happy.